Turn passion into lasting program support.

For Athletic Programs

LaaSy helps athletic programs, NIL collectives, and teams convert everyday supporter engagement into sustainable, compliant revenue.

The pressure on modern athletic programs

The Challenge

Athletic departments and NIL collectives face growing expectations to fund programs creatively—without overwhelming fans or relying solely on donations.

  • Engagement spikes only around games

  • NIL funding requires consistent participation

  • Fans want to help—but need simple ways to do so

  • Revenue must be scalable and compliant

The Solution

Monetize loyalty beyond game day

LaaSy enables fans, alumni, and supporters to contribute to programs through everyday shopping and travel. Supporters earn cashback—and a portion flows back to the program or collective. Fully white-labeled. Built for high-affinity communities.

The ecosystem built for athletic communities

Perks

Cashback-driven loyalty for students, faculty, and alumni.

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Group Travel

Academic trips and alumni experiences with financial return.

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Amplify

Engagement strategy to drive participation across campus groups.

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The Loyalty Platform Institutions Trust to Drive Real Impact

Why Athletic Programs Choose LaaSy

Forward-thinking institutions choose LaaSy because it delivers more than access—it drives measurable engagement, sustainable financial return, and everyday value for students, faculty, and alumni. Fully white-labeled and built for adoption, LaaSy strengthens your brand while supporting your institutional goals.

Passion-Powered Adoption

Built for high-affinity audiences where loyalty runs deep.

Sustainable NIL Support

Recurring revenue tied to participation—not one-time appeals.

Simple Cashback Model

Real rewards supporters understand and use.

Game-Day Momentum Extended

Engagement continues beyond the season schedule.

White-Labeled Experience

Protects and strengthens your program’s brand.

Dedicated Success Team

Strategic guidance to maximize adoption and long-term value.

Case Study Spotlight

See how The Linking Coogs NIL activated a new revenue stream.

Let fans support your program simply by living their lives.

FAQs

  • LaaSy is a loyalty-as-a-service platform that turns travel, perks, and engagement into real cashback and measurable ROI—for both organizations and the people they serve.

    Unlike traditional points or perk programs, LaaSy rewards real participation with value people actually understand and use.

  • Most platforms focus on access. LaaSy focuses on adoption and outcomes.

    • Real cashback instead of points

    • White-label experiences that strengthen your brand

    • Shared value for organizations and users

    • Engagement built in through Amplify—not bolted on later

    The result: higher usage, stronger engagement, and measurable financial return.

  • LaaSy is built for organizations with high-affinity audiences, including:

    • Employers and HR teams

    • Universities and athletic programs

    • Associations and member organizations

    • Media brands and partner communities

    If engagement, trust, and participation matter to your audience, LaaSy fits.

  • That’s exactly why Amplify exists.

    LaaSy doesn’t assume adoption will “just happen.” Amplify provides branded campaigns, leadership activation, storytelling, and ongoing optimization to turn access into real participation—so loyalty performance is measurable, not assumed.

  • LaaSy offers 24/7 customer support for travelers and members, so help is always available—whether it’s a booking question, a travel issue, or general assistance.

    Support is built into the experience, not outsourced as an afterthought, ensuring fast, reliable help when it matters most.

  • Yes. Every LaaSy client is paired with a dedicated customer success team focused on onboarding, adoption, and long-term performance.

    Your success team acts as an extension of your organization—helping drive usage, optimize engagement, and ensure you’re getting measurable value from the platform over time.