How Laasy Started A Loyalty Movement With MVMT Mortgage
Transforming Employee Benefits Through Personalized Shop & Travel Platform
MVMT Mortgage Rewards Cookie at recent launch event.
Launching with a Bang!
When it comes to employee loyalty, we believe you should go big or go home. Well, we brought it home big time with the recent launch of LaaSy at MVMT Mortgage launch its new employee rewards and recognition platform.
The LaaSy launch team showed up with a branded van and welcomed approximately 300 MVMT Mortgage employees with in-person launch party that featured music, games, demonstrations, giveaways, and prizes. This kickoff set the stage for a successful rollout to a broader user group of 3,000 MVMT Mortgage employees. The platform achieved an impressive 29% registration rate within the initial launch period, demonstrating strong early adoption and employee enthusiasm.
MVMT Rewards is about bringing their company culture to life through meaningful rewards and experiences.
By the Numbers: Shop & Travel Preferences
The effectiveness of your LaaSy loyalty program lies in providing discounts and rewards toward items your employees really treasure. Part of our onboarding process includes researching data based on your employee preferences! This allows you to see what your employees love most and where they are most engaged. It will also give your employees insight into what their coworkers are looking at.
For example:
“14% of our fans are upgrading their space.” referring to Home and Kitchen decor.
“11% are revamping their wardrobe.” referring to different Clothing options.
“10% are gearing up for an adventure.” referring to Sports and Outdoor equipment.
“43% of our fans are all about the sun, sand, and surf.” referring to Beach essentials.
“24% are chasing air and epic views.” referring to Mountain Adventure Gear
“18% dream of jet-setting across the globe.” referring to Traveling essentials.
LaaSy lets you customize your loyalty program to appeal to the interests of your audience.
Launch Incentives & Giveaways
LaaSy implemented an incentive with two grand prizes of $1,000 for registered users to generate excitement and encourage platform engagement. These rewards were redeemable for shop and travel purchases on the new MVMT Rewards loyalty program. In addition, premium shop giveaways were handed out, such as:
Tumi Bags
KitchenAid Cookware Sets
Le Creuset Dutch Ovens
Matt Peeler receiving $1,000 from LaaSy.
Voice of the Customer
Client Testimonials
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End User Feedback
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Looking Ahead
This successful launch marks the beginning of MVMT Mortgage and LaaSy’s partnership. Our engagement team continues to work closely with MVMT’s HR and marketing departments to:
Design and implement ongoing messaging strategies
Drive platform registration and engagement
Identify and capitalize on new opportunities for employee engagement
Monitor and analyze usage patterns to optimize the user experience
Ready to Build Loyalty with Your Brand?
Are you interested in creating a similar success story for your organization? Contact us to learn how LaaSy can help you build a culture of recognition and rewards that aligns with your company's values and objectives and builds loyalty toward your brand.
