Platform Marketing Toolkit
Whether you prefer to craft your own communications or need some guidance, we’ve got you covered with our Platform Marketing Toolkit resources.
Need additional marketing assistance? Our team can help.
Launch Strategy Calendar
Our customizable Launch Strategy Calendar will streamline your marketing efforts.
Once your launch date has been entered, the marketing deployment dates will automatically adjust, creating your custom marketing strategy and recommended days for sending your messaging. Included within the calendar are links to design templates and content suggestions based on the phase.
To use the Launch Strategy Calendar:
Create a free Canva account
Open the calendar link below
Enter your Launch Date (row 3, column B).
Click on the template links to open in Canva
Resource Downloads
Promotional messaging throughout each phase will lay the groundwork for a successful launch and continued engagement.
Download our copy guide, design assets, and images for promoting your platform throughout each phase of engagement.
In need of inspiration to get started? See how we partnered with other clients to successfully promote and launch their platforms.
Case Studies
A series of automated post-launch email campaigns from LaaSy initially aim to educate recipients and encourage registration.
Once registered, users receive emails from LaaSy to welcome and onboard them and prompt continued engagement. Transactional emails are automatically sent when a purchase is made and when the user receives or withdraws cashback.
Registration Emails
Objective: Introduce the platform and educate the user on how to register their account.
LaaSy Marketing Efforts
Welcome Emails
Objective: Educate user on value proposition, what offerings are available, and how to earn cashback.
Engagement Emails
Objective: Point the user to various offerings available in the platform.
Transactional Emails
Objective: Notify when cashback is on the way and has arrived, and explain how to withdraw cashback.