Marketing Strategy
Your Platform Marketing Journey, Simplified.
Welcome to your one-stop resource hub for marketing your platform. We’ve designed this page and the resources within to ensure you have all the tools and information you need to unlock the full potential of your new customized loyalty program.
Overview
Our simple go-to-market process will outline every step in detail to ensure your program’s success.
Phase 1: Planning
Initial meeting to align goals and marketing efforts and determine launch date.
Phase 2: Pre-Launch
Begin building excitement and anticipation through your internal channels.
Phase 3: Launch
Platform goes live and we begin collecting user data and promoting registrations.
Phase 4: Post-Launch
User data insights leveraged to personalize the platform and messaging.
Resources
To streamline your marketing efforts, we’ve created a Launch Strategy Calendar and Resource Library.
The Launch Strategy Calendar includes downloadable design templates and suggested marketing efforts by date, that will automatically adjust according to your launch date. In addition to the calendar, the Resource Library includes high resolution images and pre-written marketing copy for each Phase of your marketing strategy.
Phase 1: Planning
During Phase 1 we’ll work closely with your marketing team to understand your audience, communication channels, and capabilities, and uncover the key resources and opportunities at hand. This phase is all about setting clear expectations and establishing a defined communication plan between your team and LaaSy. By aligning responsibilities and crafting a solid marketing strategy together, you lay a rock-solid foundation for the journey ahead.
Planning Goals
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Walk through the phases of a typical go-to-market plan for launching to your audience.
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Determine the best platform Launch date.
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Assign a point person for marketing efforts and review which responsibilities belong to you, and which things we’ll handle.
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Determine communication channels and any resources or upcoming events to leverage.
Phase 2: Pre-Launch
In the Pre-Launch Phase, you will be communicating directly to your audience via internal channels, to begin building curiosity and anticipation. This period is dedicated to educating potential users about what’s coming and encouraging early registrations. With a focus on creating buzz and a sense of community, you'll set the stage for a vibrant launch where interest blooms into committed engagement.
Pre-Launch Goals
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Leverage your communication channels to send out teasers to get your audience excited.
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Marketing communications designed to let your audience know about the platform.
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Communicate value propositions of the platform and how it aligns with your mission.
Phase 3: Launch
The Launch Phase is when all your planning and anticipation culminate in a strong, unified rollout. During this Phase, both your team and ours actively amplify the “register” message across multiple channels. The aim is to drive home the unique value of registration through a coordinated, multi-channel campaign that transforms early attention into active participation. Every touchpoint is designed to showcase the benefits behind the registration "wall" and convert interest into loyalty.
Launch Goals
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A unique, on-brand launch to drive registrations. Make sure to ask LaaSy how you can book the LaaSy Sprinter Van for your next launch event!
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Tell your audience about the benefits of using the platform for travel and shopping.
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Leveraging internal channels to convert platform visitors to registrants.
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Upon platform launch, we’ll begin capturing data from registrants and sending out targeted emails on your behalf.
Phase 4: Post-Launch
Insightful user data gathered during registration becomes the catalyst for personalization. This Phase focuses on fine-tuning your platform’s messaging and offerings to better meet your users’ needs while maintaining a steady push on registration. With ongoing retargeting efforts and tailored communications, you ensure that the momentum built during launch evolves into lasting user engagement and advocacy.
Post-Launch Goals
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Utilize internal channels to communicate platform benefits and get as many users registered as possible.
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We’ll continue capturing user data, providing you with a dashboard of valuable insights into your platform users.
Case Studies
Interested in seeing how some of our other clients promoted and launched their programs?
Check out our case studies for ideas, inspiration, and examples of how we helped our clients ensure a successful platform launch.